Cash cows are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring, in a "mature" market, and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible, since such investment would be wasted in an industry with low growth.

Part of: [[BCG Matrix]]
bag
finance_public
created
Sat, 16 Oct 2010 13:12:34 GMT
creator
dirkjan
modified
Sat, 16 Oct 2010 13:12:34 GMT
modifier
dirkjan
tags
M9
Term
creator
dirkjan