Question marks (also known as problem child) are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash. The result is a large net cash consumption. A question mark has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows. If the question mark does not succeed in becoming the market leader, then after perhaps years of cash consumption it will degenerate into a dog when the market growth declines. Question marks must be analyzed carefully in order to determine whether they are worth the investment required to grow market share.

Part of: [[BCG Matrix]]
bag
finance_public
created
Sat, 16 Oct 2010 13:14:47 GMT
creator
dirkjan
modified
Sat, 16 Oct 2010 13:14:47 GMT
modifier
dirkjan
tags
M9
Term
creator
dirkjan