Stars are units with a high market share in a fast-growing industry. The hope is that stars become the next cash cows. Sustaining the business unit's market leadership may require extra cash, but this is worthwhile if that's what it takes for the unit to remain a leader. When growth slows, stars become cash cows if they have been able to maintain their category leadership, or they move from brief stardom to 'dogdom'.

Part of: [[BCG Matrix]]
bag
finance_public
created
Sat, 16 Oct 2010 13:16:21 GMT
creator
dirkjan
modified
Sat, 16 Oct 2010 13:16:21 GMT
modifier
dirkjan
tags
M9
Term
creator
dirkjan